In a bid to increase the appeal of the original programming--not to mention the channel itself--Mark Cuban's HDNet will launch its makeover show in January with former NBA star Dennis Rodman. Called "Geek to Freak," Rodman tries to convert ordinary people into edgy mavericks like himself. Cuban, the HDNet CEO, described it as sort of a "Queer Eye for the Straight Guy" with Rodman as the life-changer. It features people diametrically opposed to Rodman who want to live his life, says Cuban, speaking at an Advertising Week event in New York.